RALEIGH, N.C.--(BUSINESS WIRE)--July 31, 2007--Oasys Mobile, Inc.
(OTCBB: OYSM), a leading provider of premium mobile media content,
products and services, today announces the launch of UNO(R) Classic
2007 on AT&T. This game will be widely available across most major
domestic carriers by the end of September 2007.
UNO(R) Classic 2007 is an extension of the previously released
line of UNO(R) mobile games. UNO(R) is the No. 1 card game(1) in
America. Having sold millions of copies throughout the world, UNO(R)
continues to attract new consumers across all cultures, genders and
generations.
UNO(R) Classic 2007 offers exciting new features that include
custom avatar creators, house rules and a chat system. For a true
multiplayer experience, players take on opponents online or continue
the fun offline with a pass and play option against
computer-controlled competitors.
Features include:
-- Thrilling game play, inter-active and easily engaging
-- True multiplayer functionality
-- A cross-product avatar creator available on the web allows
players to customize their in-game character
-- A scoring system that highlights player successes
-- A scoring structure that allows people to immediately jump
into online multiplayer games without having to wait for a
break in play
-- Single-hand play on mobile phone
-- Color-rich graphics, lively sounds and positive reinforcement
-- Customizable game play rules so players can set up their own
"house rules"
"The UNO branded games are some of our best sellers and continue
to perform within the top games of the Card Games category. We are
excited to release UNO Classic 2007 and we believe it will continue to
build on the success of our previous releases," said Oasys CEO, Doug
Dyer. "Our plan is to strengthen the UNO mobile game legacy by
producing a new UNO game each year. With each new release we will
optimize the player's experience with the addition of such features as
custom avatar creators, house rules, and enhanced community features."
About Oasys Mobile, Inc.
Oasys Mobile, Inc. is a leading developer, publisher and
aggregator of premium mobile games, mobile media applications and
services. Oasys Mobile content is distributed through an extensive
Carrier network that accounts for 97% of all wireless subscribers in
the US. Additionally, Oasys Mobile maintains multiple direct and
indirect relationships with international carriers. Through its
white-label services, Oasys Mobile also helps Carriers and other
content companies expand their customer base by incorporating rich
mobile content into their product and brand offerings. For more
information, see www.oasysmobileinc.com.
About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader
in the design, manufacture and marketing of toys and family products.
The Mattel family is comprised of such best-selling brands as
Barbie(R), the most popular fashion doll ever introduced, Hot
Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C,
as well as Fisher-Price(R) brands, including Little People(R), Power
Wheels(R) and a wide array of entertainment-inspired toy lines. Mattel
is recognized as one of the 100 Most Trustworthy U.S. Companies by
Forbes Magazine and is ranked among the 100 Best Corporate Citizens by
CRO Magazine. Committed to ethical manufacturing practices, Mattel
marks a 10-year milestone in 2007 for its ever-evolving Global
Manufacturing Principles and focus on sustainable business practices.
With global headquarters in El Segundo, Calif., Mattel employs more
than 30,000 people in 43 countries and territories and sells products
in more than 150 nations. Mattel's vision is to be the world's premier
toy brands -- today and tomorrow.
This press release contains forward-looking statements that
involve risks and uncertainties concerning Oasys Mobile's business,
products, and financial results. Actual results may differ materially
from the results predicted. More information about potential risk
factors that could affect our business, products, and financial
results is included in Oasys Mobile's annual report on Form 10-K for
the year ended December 31, 2006, and in reports subsequently filed by
Oasys Mobile with the Securities and Exchange Commission ("SEC"). All
documents are available through the SEC's Electronic Data Gathering
Analysis and Retrieval system (EDGAR) at www.sec.gov or from Oasys
Mobile's web site at www.oasysmobileinc.com. Oasys Mobile hereby
disclaims any obligation to publicly update the information provided
above, including forward-looking statements, to reflect subsequent
events or circumstances.
All trademarks and/or registered trademarks are the property of
their respective owners.
UNO and associated trademarks and trade dress are owned by, and
used under license from, Mattel, Inc. (C) 2007 Mattel, Inc. All Rights
Reserved.
(1) Source: The NPD Group / Consumer Panel Track; Jan-Aug 2006,
Annual 2005, Annual 2004, Annual 2003; Card Games Category; Brands
CONTACT: Oasys Mobile, Inc.
Jaclyn Crumpton, 919-807-5600
Jaclyn.crumpton@oasysmobile.com
or
Mattel, Inc.
Michele Sturdivant, 310-252-4374
michele.sturdivant@mattel.com
SOURCE: Oasys Mobile, Inc.
