RALEIGH, N.C.--(BUSINESS WIRE)--June 13, 2006--Oasys Mobile, Inc.
(OTCBB: OYSM), a leading provider of premium mobile media content,
products and services, today announced that it is the exclusive
provider of mobile services for the Bonnaroo Arts and Music Festival
to be held in Manchester, Tenn. from June 16 - 18, 2006. At the
festival, Oasys Mobile will offer an array of mobile services ranging
from free text message alerts and information, exclusive Bonnaroo
mobile content, a cell phone charging station and a real-time public
photo blog.
Bonnaroo Music and Arts Festival is a four-day, multi-stage
camping festival that brings together some of the best performers in
rock and roll, along with dozens of artists in complementary styles
such as jazz, Americana, hip-hop and electronica. Dubbed by Rolling
Stone as “one of the 50 moments to change the history of Rock and
Roll,” Bonnaroo attracts over 90,000 people per day and has sold out
for the fourth time in the last five years. Bonnaroo has partnered
with Oasys Mobile to power Bonnaroo Mobile, an extensive SMS program
that offers attendees access to weather updates, schedule information
and vendor locations all via text messages.
“At Bonnaroo, attendees have access to around-the-clock
entertainment from more than 85 performers, an on-site cinema and
comedy club, and a classic arcade. With so much constant activity,
it's important for attendees to easily find the information they need,
whether it's the stage where their favorite performer is playing or
the latest weather update,” said Chad Issaq, head of corporate
partnerships for Superfly Productions, co-producers of the Bonnaroo
Music and Arts Festival, with AC Entertainment. “By partnering with
Oasys Mobile, we are not only able to get attendees the information
they want and need, but also do so in media they are most familiar
with--mobile phones. Oasys Mobile will help attendees get the most out
of the Festival and share their experiences with music lovers
worldwide.”
At the Festival, Oasys Mobile will offer a variety of services,
exclusive offers and events:
-- Bonnaroo Ringtones and Locker: Festival goers will have access
to a free online Bonnaroo locker at www.OasysMobile.com/broo,
where they get a free artist ringtone and Bonnaroo wallpaper,
and store it safely in their online locker. The available
mobile wallpaper images come from the winning logos from the
Bonnaroo Logo Design Contest. To enjoy the free Bonnaroo
ringtone and wallpaper, simply text br free with your
preferred nickname and your age to 34000. For example, if an
attendee's preferred nickname is 'lizzygirl' and her age is
21, she would text Br free lizzygirl 21 to 34000. Oasys Mobile
will text back a password to access the free locker with the
content on oasysmobile.com.
-- Bonnaroo Mobile Text Messaging Service: Each day of the
festival, attendees can receive text messages with event
schedules, artists' appearances, weather alerts and daily
event information. Attendees can also get specific Festival
information by texting keywords to Oasys Mobile's short
message code (34000). For example, if an attendee texts "br
weather sat" to 34000, he would receive a text message with
the latest weather updates for Saturday.
-- Oasys Mobile Photo Blog at Bonnaroo Contest: Attendees are
invited to send pictures of the event from their mobile phones
to the Oasys Mobile Photo Blog. All photos from the Photo Blog
will appear on the dedicated Bonnaroo Blog page at
OasysMobile.com/broo, where attendees can win free ringtones
for their Oasys Mobile lockers, plus a pair of VIP tickets
will be awarded to one lucky winner. Also, in the Oasys Mobile
tent, attendees can receive a keepsake printed copy of the
photos they've posted to the mobile blog.
-- Oasys Mobile Tent, including Phone Charging Station: Oasys
Mobile will set up headquarters in the middle of Bonnaroo's
main festival area, Centeroo, complete with a mobile phone
charging station for attendees to recharge their cell phone
batteries. Visitors to the Oasys Mobile tent can also view
photos entered in the Oasys Mobile Photo Blog at Bonnaroo
Contest and browse OasysMobile.com from computer stations in
the tent.
“Bonnaroo offers music lovers of all ages a chance to come
together and share experiences and music in a community environment,”
said Gary Ban, CEO of Oasys Mobile, Inc. “This opportunity allows this
enormous community of passionate music fans to join the Oasys Mobile
Photo Blog and mobile community and share their experiences at
Bonnaroo with each other and friends back at home.”
At OasysMobile.com, consumers can buy, own and keep today's most
popular mobile content - such as games like UNO(R) Challenge,
ringtones, wallpaper and more - and store them in a secure online
"locker." The online locker gives consumers a safe place to store and
retrieve their mobile content should they upgrade, lose or break their
handsets. The locker also lets young consumers create a home base to
share their mobile experiences with friends and family through OMobb,
Oasys Mobile's mobile community.
For more information on Bonnaroo Mobile, the Oasys Mobile Photo
Blog Contest or any other mobile services being offer by Oasys Mobile
at the Bonnaroo Arts and Music Festival, please visit
www.oasysmobile.com/broo. At the event, attendees can stop by the
Oasys Mobile tent located in the Centeroo area of the Festival.
About Oasys Mobile, Inc.
Oasys Mobile, Inc. is a leading provider of premium mobile media
content, products and services distributed through OasysMobile.com and
top-tier wireless carriers in the U.S. and abroad. Oasys Mobile is
uniquely positioned to give consumers the ability to manage their
mobile lifestyle by delivering a breadth of offerings including
OasysMobile.com, a leading-edge mobile lifestyle portal that is
changing the way teens and young adults buy, own and keep their mobile
content. Oasys Mobile also develops, publishes and distributes more
than 30 branded mobile applications in all major categories, from
personalization and games to messaging and entertainment. The Oasys
Mobile white-label services give carriers and content companies access
to an exciting new venue which will extend their mobile offerings
off-deck and reach new customers.
About Bonnaroo Music & Arts Festival
Bonnaroo Music and Arts Festival is a four-day, multi-stage
camping festival held on a beautiful 700-acre farm in Manchester,
Tennessee every June. Bonnaroo brings together some of the best
performers in rock and roll, along with dozens of artists in
complementary styles such as jazz, Americana, hip-hop, electronica,
and just about any contemporary music you can think of. In addition to
dozens of epic performances, the festival's 100-acre entertainment
village buzzes around the clock with attractions and activities
including a classic arcade, on-site cinema, silent disco, comedy club,
theater performers, a beer festival, and a music technology village.
For its peaceful vibe, near-flawless logistics, and unrivaled
entertainment options, Rolling Stone magazine named this revolutionary
entertainment experience one of the 50 moments that changed the
history of rock and roll. For more information, visit
www.bonnaroo.com/2006.
This press release contains forward-looking statements that
involve risks and uncertainties concerning Oasys Mobile's business,
products and financial results. Actual results may differ materially
from the results predicted. More information about potential risk
factors that could affect our business, products and financial results
is included in Oasys Mobile's annual report on Form 10-K for the year
ended December 31, 2005, and in reports subsequently filed by Oasys
Mobile with the Securities and Exchange Commission (“SEC”). All
documents are available through the SEC's Electronic Data Gathering
Analysis and Retrieval system (EDGAR) at www.sec.gov or from Oasys
Mobile's website at www.oasysmobileinc.com. Oasys Mobile hereby
disclaims any obligation to publicly update the information provided
above, including forward-looking statements, to reflect subsequent
events or circumstances.
All trademarks and/or registered trademarks are the property of
their respective owners.
CONTACT: Schwartz Communications
Dawn Sullivan or Lisa Astor, 781-684-0770
oasys@schwartz-pr.com
SOURCE: Oasys Mobile, Inc.
