LAS VEGAS & RALEIGH, N.C.--(BUSINESS WIRE)--April 5, 2006--Oasys
Mobile, Inc. (OTCBB: OYSM), a leading provider of premium mobile media
content, products and services, today announced that a new "Mobile
Community" section has been added to its popular OasysMobile.com
portal to let teens and young adults manage their mobile lifestyle.
The new, expanded site now includes an Oasys Mobile Blog (“OMobb”), a
social network where users can join a community of their peers, create
an online profile and post photos and comments directly from their
mobile phone or PC.
Oasys Mobile, Inc. will showcase the new Mobile Community at CTIA
Wireless 2006 in Las Vegas at Booth HH in the “M-tertainment”
Pavilion, a dedicated section at CTIA Wireless designed to showcase
the hottest mobile trends for downloading music, movie trailers,
cutting-edge video games and much more.
At OasysMobile.com, consumers can buy, own and keep today's most
popular mobile content - such as games, ringtones, wallpaper and more-
and store them in a secure online “locker.” The online locker gives
consumers a safe place to store and retrieve their mobile content
should they upgrade, lose or break their handsets. As of today, the
locker also lets young consumers create a home base to share their
mobile experiences with friends and family through OMobb, the new
mobile community.
There are three things that teens and young adults want to do with
their cell phone today, and Oasys Mobile has put these together in one
place:
- “Get Stuff” - In addition to being able to choose from
thousands of great ringtones, wallpapers and games without
committing to a subscription, users can now also rate and
recommend all of the mobile content. As always, at
OasysMobile.com all of the content purchased is yours to
keep, beyond the life of the cell phone.
- “Share Stuff” - Users have the ability to extend their social
communities to their mobile phones. Users can create their own
blogs and send mobile content - including camera phone
pictures - to a personalized account right from their cell
phones. Users can also view their friends' blogs and photos -
all in one screen view that represents their mobile
communities. The event-centric portion of OasysMobile.com
features photos and a mobile community for specific events
such as music events, spring break locations and sporting
events.
- “My Stuff” - Share the view of your world from your cell
phone. Users can send people to their personal online lockers
to view their personal collection of ringtones, wallpapers,
games and other mobile content. Users can create a
personalized online profile including personal photos and
information and set up a blog to talk about interests and make
recommendations to friends and family.
“We built the mobile community portion of OasysMobile.com because
our Web portal is not just about content, but about completely
managing your mobile lifestyle. These unique and industry-leading
features enhance the customer experience, which will help grow our
subscriber base and keep customers coming back to the site again and
again,” said Gary Ban, CEO of Oasys Mobile, Inc. “According to the
latest M:Metrics data, teens are the biggest consumers of cell phone
services and increasingly view their cell phones as their very own
method of self-expression. OasysMobile.com is the only place that
combines the personalization of the Web and the immediacy of the cell
phone to let teens and young adults truly make their cell phones part
of their lives.”
One of the fastest-growing categories on the Internet today is
“social networks,” especially with teenagers and young adults. In the
past five years, social networking and self-generated content sites
have seen explosive growth. To the young consumer, self-generated
content, such as photos, messages or blog posts, are far more
compelling than news, shopping or other information on traditional
websites. According to Nielsen/NetRatings, sites that strongly appeal
to Generation Y are those where they can control the content. Because
of this, the top high-growth Web categories are social networking,
blogging and online member community sites.
All of the OasysMobile.com community features are completely free
of charge with a free basic locker subscription. To set up your own
free online locker and begin creating your mobile community, visit
www.OasysMobile.com.
About Oasys Mobile, Inc.
Oasys Mobile, Inc. (formerly Summus, Inc.) is a leading provider
of premium mobile media content, products and services distributed
through OasysMobile.com and top-tier wireless carriers in the U.S. and
abroad. Oasys Mobile is uniquely positioned to give consumers the
ability to manage their mobile lifestyle by delivering a breadth of
offerings including OasysMobile.com, a leading-edge mobile lifestyle
portal that is changing the way teens and young adults buy, own and
keep their mobile content. Oasys Mobile also develops, publishes and
distributes more than 30 branded mobile applications in all major
categories, from personalization and games to messaging and
entertainment. The Oasys Mobile white-label services give carriers and
content companies access to an exciting new venue which will extend
their mobile offerings off-deck and reach new customers.
Whether it's OasysMobile.com, the branded mobile products or the
white-label service offerings, Oasys Mobile is Wireless Refreshment.
This press release contains forward-looking statements that
involve risks and uncertainties concerning Oasys Mobile's business,
products and financial results. Actual results may differ materially
from the results predicted. More information about potential risk
factors that could affect our business, products and financial results
is included in Oasys Mobile's annual report on Form 10-K for the year
ended December 31, 2005, and in reports subsequently filed by Oasys
Mobile with the Securities and Exchange Commission (“SEC”). All
documents are available through the SEC's Electronic Data Gathering
Analysis and Retrieval system (EDGAR) at www.sec.gov or from Oasys
Mobile's web site at www.oasysmobileinc.com. Oasys Mobile hereby
disclaims any obligation to publicly update the information provided
above, including forward-looking statements, to reflect subsequent
events or circumstances.
All trademarks and/or registered trademarks are the property of
their respective owners.
CONTACT: Schwartz Communications
Dawn Sullivan or Lisa Astor, 781-684-0770
oasys@schwartz-pr.com
or
For Investors:
Lippert/Heilshorn & Associates
David K. Waldman, 212-838-3777
dwaldman@lhai.com
SOURCE: Oasys Mobile, Inc.
