RALEIGH, N.C.--(BUSINESS WIRE)--Feb. 22, 2006--
Oasys Mobile Customers Can Access Hundreds of Polyphonic and
TrueTone Ringtones From Artists Including Dr. Dre, Snoop Dog and Cuban
Link
Oasys Mobile, Inc. (OTCBB: OYSM), formerly Summus, Inc., a leading
provider of premium mobile media content, products and services, today
announced a partnership with The Nickels Group, a digital
entertainment production house, to distribute Reggaeton Nation and
Death Row Records ringtones on OasysMobile.com.
Through its partnership with The Nickels Group, Oasys Mobile is
able to expand its current ringtone offerings to best meet the growing
demand for Latino and hip-hop inspired ringtones in both polyphonic
and TrueTone formats. Reggaeton Nation, the cult Reggaeton and Latin
hip-hop brand founded in 2004, introduced Latin content to the mobile
space and includes international superstars such as Cuban Link, Calle
13, Miky Bad Boy and many others. OasysMobile.com will feature more
than 400 Reggaeton Nation ringtones.
The partnership also enables Oasys Mobile to distribute more than
150 ringtones from Death Row Records. Founded by Suge Knight in 1992,
Death Row Records' mobile arm will give OasysMobile.com customers
access to ringtones from hip-hop stars like Snoop Dogg, Dr. Dre and
Kurupt.
“As the burgeoning Latino community continues to grow, so does the
demand for mobile content that represents their musical interests,”
said Daryl Young, co-founder of The Nickels Group. “By partnering with
Oasys Mobile, The Nickels Group is able to share music from Reggaeton
Nation and Death Row Records Mobile with the Latino and hip-hop
communities. Young, urban consumers are requiring more choices than
ever when it comes to ringtones and The Nickels Group and Oasys Mobile
are able to meet this need by offering a wide variety of exclusive
ringtones that appeal to their musical tastes.”
OasysMobile.com is part of a new generation of mobile lifestyle
portals where consumers can purchase the latest mobile content -
including ringtones, games, wallpaper and more - and safely store them
in a virtual "locker" that can be accessed anytime, anywhere. The
password-protected lockers give consumers a safe place to store and
retrieve their mobile content should they upgrade, lose or break their
handsets.
“According to USAToday.com, the U.S. ringtone industry was worth
$600 million in 2005, almost twice its worth in 2004. Our strategic
partnerships with companies like The Nickels Group allow us to
strengthen our breadth of offerings and our leadership in the mobile
marketplace,” said Gary Ban, CEO of Oasys Mobile. “At OasysMobile.com,
we offer our customers access to more than 14,000 unique pieces of
mobile content--including ringtones, wallpapers and games--and allow
them to buy, own and keep them beyond the life of the cell phone. Our
partnership with The Nickels Group is one of several designed to offer
a variety of content options to help consumers define and showcase
their mobile personalities.”
Oasys Mobile, Inc. provides consumers with the best mobile content
available by partnering with leading content providers to develop
compelling and unique wireless applications and content for mobile
phones. Through its relationships with mega-brand content partners
like Fujifilm, AOL, Mattel, The Wall Street Journal and nine-time
world series of poker pro Phil Hellmuth, Oasys Mobile, Inc. has
developed more than 30 compelling and unique mobile products in the
popular categories of games, personalization, entertainment and
messaging. This content is distributed through OasysMobile.com and
through major wireless carriers and distribution partners worldwide.
About The Nickels Group
The Nickels Group is a consortium of film, music and event
producers who produce and acquire traditional and mobile/online
content. Founded by Daryl Young and Jonas Hudson, The Nickels Group
has created alliances with celebrities, filmmakers, musicians and
athletes to provide unique and entertaining content for all global
mediums from digital distribution to major theatrical film releases.
The Nickels Group mobile distribution reaches nearly 850 million
users worldwide and has distribution deals with Vodafone (Aus), Sprint
(US), Telcel (Mexico), Vodafone (UK), Teljoy (South Africa), and
others.
Current Nickels Group projects include the feature documentary
film "Reggaeton Nation: Volume 1 - Cuba" and the first Reggaeton based
feature narrative "Spin" (currently in Post-Production). Plus, the
hottest Reggaeton compilation entitled “Reggaeton Nation compilation
CD - Stars of 2006 Vol.1”.
About Oasys Mobile, Inc.
Oasys Mobile, Inc. (formerly Summus, Inc.) is a leading provider
of premium mobile media content, products and services distributed
through OasysMobile.com and top-tier wireless carriers in the U.S. and
abroad. Oasys Mobile is uniquely positioned to give consumers the
ability to manage their mobile lifestyle by delivering a breadth of
offerings including OasysMobile.com, a leading-edge mobile lifestyle
portal that is changing the way teens and young adults buy, own and
keep their mobile content. Oasys Mobile also develops, publishes and
distributes more than 30 branded mobile applications in all major
categories, from personalization and games to messaging and
entertainment. The Oasys Mobile white-label services give carriers and
content companies access to an exciting new venue which will extend
their mobile offerings off-deck and reach new customers.
Whether it's OasysMobile.com, the branded mobile products, or the
white-label service offerings, Oasys Mobile is Wireless Refreshment.
This press release contains forward-looking statements that
involve risks and uncertainties concerning Oasys Mobile's business,
products and financial results. Actual results may differ materially
from the results predicted. More information about potential risk
factors that could affect our business, products and financial results
is included in Oasys Mobile's annual report on Form 10-K for the year
ended December 31, 2004, and in reports subsequently filed by Oasys
Mobile with the Securities and Exchange Commission (“SEC”). All
documents are available through the SEC's Electronic Data Gathering
Analysis and Retrieval system (EDGAR) at www.sec.gov or from Oasys
Mobile's web site at www.oasysmobileinc.com. Oasys Mobile hereby
disclaims any obligation to publicly update the information provided
above, including forward-looking statements, to reflect subsequent
events or circumstances.
All trademarks and/or registered trademarks are the property of
their respective owners.
CONTACT: Schwartz Communications
Dawn Sullivan or Lisa Astor, 781-684-0770
oasys@schwartz-pr.com
or
For Investors:
Lippert/Heilshorn & Associates
David K. Waldman, 212-838-3777
dwaldman@lhai.com
SOURCE: Oasys Mobile, Inc.
